Peanut butter lovers, gather ‘round! The sudden disappearance of Kirkland Signature Organic Peanut Butter from Costco shelves has left many heartbroken. Whether you’ve got kids, a late-night snack habit, or a go-to cookie recipe, this nutty goodness was a staple for many.
Kirkland’s organic peanut butter was beloved for its simple ingredients: just dry-roasted organic peanuts and sea salt. At $12.99 for two 28-ounce jars, it was a budget-friendly option in a world where natural foods often break the bank. Its creamy texture and naturally sweet flavor made it a top pick for Costco shoppers.
When Costco pulled it from the shelves in September 2025, the reactions were swift. Fans remembered it fondly, recalling its previous absence in 2021 before it made a comeback. This time, they hope for a similar return.
Social media buzzed with grief and speculation. A TikTok user expressed their devastation, while Reddit users debated the reasons behind the discontinuation. Some believe it may be linked to this year’s lower harvest of Valencia peanuts, which Kirkland used in its recipe.
In its place, Costco introduced Naturally More peanut butter. While it maintains a similar ingredient list, the feedback has been mixed. Some find it comparable, while others miss the rich flavor of the original. One satisfied customer noted, “I think it’s exactly the same! I’m so relieved!” However, others complained about its thinner consistency.
Interestingly, this trend of customers turning to social media for feedback and community support illustrates a growing phenomenon. As recent data from a market survey suggests, 72% of consumers rely on social media for product recommendations and reviews. The internet becomes a platform for voices like yours to connect and share experiences.
For those hesitant about trying Naturally More, Costco’s generous return policy means you can sample it with little risk. It’s worth a shot, especially if you’re in the mood for a peanut butter fix.
So, fans of Kirkland Signature Organic Peanut Butter, let’s keep our fingers crossed that the creamy favorite returns to shelves soon. Until then, enjoy exploring new spreads and sharing your thoughts online!
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Kirkland Signature, Peanut Butter, nut butter, organic peanuts
