When Canva acquired the Affinity image-editing apps last year, many wondered how this would change the landscape for graphic design tools. Would Canva satisfy users who prefer Affinity’s one-time purchase model over Adobe’s ongoing subscriptions? What about Affinity’s resistance to generative AI?
This week, Canva responded with exciting news: they launched a new app called “Affinity by Canva.” This app combines the features of Affinity’s Photo, Designer, and Publisher into one platform. Best of all, it’s free for Canva users. However, access to generative AI features requires a subscription—$120 a year for individuals.
For current Affinity users who are wary of AI, this update may seem positive. Key features remain free, and the premium tools are mostly enhancements that not everyone might need. Yet, some users who appreciate the idea of owning software outright may find this shift concerning. They might worry about how Canva will differentiate between free and paid features in the future.
The new Affinity app (also called version 3) is available for both Windows and Mac, including Apple Silicon. It supports earlier macOS versions starting from Catalina and the latest updates of Windows 10 and 11. An iPad version is on the way, too.
Affinity’s CEO, Ash Hewson, emphasized in their announcement that the new app was built in collaboration with the design community. “We’ve listened to what designers care about most: performance, reliability, and creative freedom,” he stated. This commitment to user feedback shows how seriously they value their community’s needs.
Interestingly, trends in graphic design show a significant shift toward subscription models. According to a recent survey by Statista, nearly 60% of creative professionals now prefer subscription software due to regular updates and new features. This shift raises questions about long-term user satisfaction and adaptability in the industry.
Overall, the fusion of Canva and Affinity marks a pivotal moment. As design tools evolve, users must navigate the balance between innovative features and the ownership aspect of software. How this will unfold remains to be seen, but it’s clear that both companies are aiming for a future that prioritizes user experience.
For more details on the new Affinity app, you can check out their official announcement here.
