For Apple users, the App Store is a familiar space. It’s an essential part of the Apple experience, where you find apps for your devices. Recently, however, I discovered something surprising: the link to the App Store in a web browser just informed you about it instead of taking you directly there. Up until 2025, there was no browser version of the App Store.
It seems Apple never felt a browser version was crucial. After all, the App Store comes pre-installed on every Apple device. Still, I thought about how convenient it would be to browse apps in a web browser. It feels particularly odd since the App Store has been around for 17 years now—quite a long time in tech!
The new browser version lets you select your device type from a dropdown menu. You can explore apps for various platforms, search for specific software, and browse categories, just like you would in the app. When you choose an app, it prompts you to open it in the App Store on your device to make a purchase.
The introduction of this feature raises questions. Who will actively use the browser version? It could be handy for quick research or comparisons. With more people using multiple devices and platforms, this could become a useful tool.
In recent surveys, about 60% of people reported browsing apps online before downloading. This suggests that many users prefer researching apps through a computer or mobile browser first. Analysts believe this shift could influence how apps are marketed online.
With more options available, it seems Apple is trying to meet the diverse needs of its users. It’s an exciting time for those who love technology, as browsing experiences continue to evolve.
For further details on the App Store’s evolution, check out a report from TechCrunch.
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App Store, Apple
