Queen It, a lifestyle platform for those in their 40s and 50s, recently announced its biggest sale of the year, the “2025 Luck Queen Sale,” running until November 23.
This event coincides with the Black Friday shopping season and features discounts as high as 93% on products from 3,000 brands across various categories like fashion, beauty, and home essentials. This year, they aim to attract customers with an impressive selection of 700,000 products.
To promote the sale, Queen It selected actor Lee Jung-eun as the campaign’s model. The commercial, reminiscent of the movie “The Matrix,” has already racked up over 10 million views on YouTube, showing a strong connection with its audience.
Each day at noon, shoppers can take part in “Time Big Deal,” which offers select products at prices more than 20% below their typical rates. New subscribers can also enjoy special deals and early bird offers on carefully curated items. These efforts signal Queen It’s dedication to enhancing the shopping experience for its customers.
The sale isn’t just about discounts; it includes a diverse array of brands, from high-end department stores to smaller fashion lines. There are also interactive customer events featuring luxury prizes from designers like Burberry and Dior.
According to a recent survey by eMarketer, online shopping in the 40-50 age group has risen by 30% in the last year alone, highlighting the growing trend of this demographic engaging in e-commerce.
A Queen It representative stated, “Our goal is to deliver meaningful value during the biggest shopping season, ensuring our offerings resonate with the lifestyles of our 4050 customers.”
This year’s sale promises to be both enjoyable and affordable, paving the way for the 4050 generation to embrace their holiday shopping with enthusiasm.
For more industry trends, you can check out resources from the National Retail Federation.
