The Indian Supercross Racing League (ISRL) is making waves again! For its second season, it has teamed up with Ritz Lane, a premium lifestyle furniture brand. This partnership aims to bring a fresh twist to how fans experience the races.
Ritz Lane will furnish ISRL’s Fan Parks, VIP Boxes, and Hospitality Lounges. According to Parth Patel, Founder & Director of Ritz Lane, the goal is to blend design with comfort, ensuring fans enjoy the races in style. He expressed excitement about showcasing their unique furniture to a diverse audience.
Veer Patel, a Promoter for ISRL, emphasized that this partnership aims to create a more vibrant atmosphere. He believes that adding Ritz Lane’s touch will elevate the entire experience for fans.
This season is action-packed, featuring 18 thrilling races across three cities. The league includes six franchise teams and 36 riders, both local and international. They kicked off the season in Pune and will move to Hyderabad for the next round on December 6, 2025, before wrapping up in Calicut on December 21.
ISRL has evolved significantly since its inception. Live broadcasts on Eurosport India and streaming on FanCode make sure fans can catch every thrilling moment. The growing roster of partners, including major brands like Kawasaki and TVS Apache, adds to its appeal.
This collaboration with Ritz Lane highlights ISRL’s ambition. By merging lifestyle with motorsport, the league is not just about racing; it’s also about creating a unique entertainment experience that combines sport, culture, and design.
In recent studies, fan engagement in sports events has been shown to greatly enhance attendance and enjoyment. In fact, a 2022 survey found that 78% of fans prefer events that offer interactive experiences. ISRL is clearly tapping into this trend, making it a league to watch.
As ISRL continues to grow within India’s motorsport scene, it promises a fresh, engaging adventure for all its fans. For more on ISRL and its exciting initiatives, visit the official website.
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