Air Astana is stepping up its in-flight entertainment by teaming up with Stellar Entertainment. This collaboration aims to deliver a vibrant selection of content that reflects Kazakhstan’s rich culture. Whether you’re on a quick trip or a long journey, you can expect a unique experience filled with stories and sounds that showcase the nation’s heritage.
Stellar Entertainment serves as Air Astana’s Content Service Provider, offering a range of services. They handle content curation, licensing, and metadata management. They also design in-flight guides in Kazakh, Russian, and English, ensuring personalized service for every passenger.
The airline’s approach to in-flight entertainment showcases its commitment to promoting Kazakhstan’s identity. The curated content highlights the country’s rich culture, creating an immersive experience for travelers.
Zhamilya Jaxybekova, Air Astana’s IFE Manager, expressed enthusiasm about the partnership: “With Stellar’s expertise, we can bring the essence of Kazakhstan to a broader audience. This collaboration reinforces our goal of becoming a cultural ambassador for our country.”
Here are some key features of Air Astana’s entertainment strategy:
- Support for Kazakh cinema: Air Astana promotes local filmmakers by showcasing recent Kazakh films, helping to grow the country’s cinema industry.
- Russian-dubbed content: Recognizing the needs of its Russian-speaking passengers, the airline provides a majority of its films and shows dubbed in Russian, expanding access for many viewers.
- Timeless classics: Beginning in February 2025, the airline will introduce a ‘Spotlight’ category, featuring classic films from around the world, not just Hollywood hits.
- Accessibility options: To ensure inclusivity, Air Astana offers an ‘Accessibility’ section tailored for passengers with hearing or visual impairments.
Daniel Jacobs, COO of Stellar Entertainment, added, “We’re thrilled to work with Air Astana to bolster their entertainment offerings. This month, passengers can look forward to watching the acclaimed film Lee, starring Kate Winslet.”
Stellar uses advanced technology, like the Stellar IFE Portal, to enhance content management and streamline operations. This platform allows for real-time tracking of content performance and budgets, simplifying the in-flight experience for clients.
Sam Allen, CEO of Stellar Entertainment, noted, “This partnership is a fantastic opportunity to blend global insight with localized cultural appreciation. We’re excited to support Air Astana as they expand their reach across Central Asia and beyond.”
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