If you thought Apple’s $19 polishing cloth was outrageous, wait until you hear about its latest product: the limited edition iPhone Pocket, which sells for $149.95 for the short version and $229.95 for the long crossbody style.
At first glance, this item might seem absurd. According to Apple, it’s inspired by the idea of “a piece of cloth,” with the entire design made from just one piece of fabric.
But there’s more to it. The iPhone Pocket fits right in with current fashion trends. Imagine attaching a small, bright yellow pocket to your stylish bag. Sure, the price is a bit shocking, but that’s the world we live in—a place where luxury meets quirky ideas.
The iPhone Pocket comes from Issey Miyake’s brand, well-known for innovative designs. Miyake created the “APOC” concept back in 1997, focusing on sustainability and style. This design ethos appeals to modern consumers who want their fashion choices to be both eco-friendly and unique.
Apple describes the pocket as featuring a ribbed mesh that highlights its contents. When stretched, it hints at your iPhone display. This clever design gives it an edge, making it both fashionable and functional.
Issey Miyake, who passed away in 2022, was influential in shaping Apple’s aesthetic. Steve Jobs and Maya collaborated on various designs, including Jobs’ iconic black turtleneck. Even though Miyake didn’t personally design the Pocket, his legacy certainly plays a role.
Interestingly, the iPhone Pocket comes amid a growing trend of crossbody phone accessories. Earlier this year, Apple even launched its own $59 crossbody strap. It’s an ergonomic choice for photographers and casual users alike.
The short version of the iPhone Pocket, priced lower and coming in more colors, could draw inspiration from the playful Labubu trend. Think of it as a quirky accessory for your accessories. Just like Labubu plush toys, which have gained popularity for their unique charm, the iPhone Pocket taps into a similar energy. Labubu blind boxes cost around $30, while rare versions can sell for as much as $10,000, capturing buyer interest with that unpredictability.
With technology like Tap to Pay, people are increasingly leaving home with only their phones. This has sparked a rise in phone-specific bag designs, making gadgets more accessible. Miniature bags and skin-like attachments are thriving, highlighting the cultural shift toward mobile-first lifestyles.
Will the iPhone Pocket become a must-have accessory like Labubu? It’s too soon to tell, but it certainly has the quirks to make waves as a holiday gift this season.
For more on innovative fashion and tech trends, check sources like the New York Times and Met Museum.
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