Fans of Call of Duty: Black Ops 7 are buzzing about the game’s calling cards. Many believe that some of these cards were created using generative AI, and they’re not happy about it.
The calling cards causing the stir are part of the ‘Jack of All Trades’ and ‘Embrace the Nightmare’ challenges. Gamers have pointed out that these cards look similar to recent AI-generated images inspired by Studio Ghibli, a style that’s been popping up on social media.
Activision has confirmed on the game’s Steam page that AI tools were used in development. They mention, “Our team uses generative AI tools to help develop some in-game assets.” However, they haven’t specified which assets were made this way, leading players to speculate about the calling cards.
As the buzz grows, players are sharing thoughts online. On Reddit, some gamers are frustrated, feeling that paying a premium price for the game shouldn’t mean dealing with AI-generated content. One user expressed, “I personally enjoy this game, but it’s ridiculous to pay so much for something that feels less original.”
On the flip side, others are indifferent. One gamer commented, “I don’t care who or what created the image as long as it looks good.” This highlights a divide in opinions—some prioritize artistic integrity, while others are simply there for the fun.
This debate comes at a time when AI is becoming more prevalent in various creative fields. A recent survey by Adobe found that 80% of designers believe generative AI will enhance creativity rather than replace it. This could hint at a broader acceptance of AI, even in gaming.
Eurogamer has reached out to Activision for clarity on whether the calling cards were indeed AI-generated. The world of gaming is evolving, and as seen in initiatives by major companies like Microsoft, the integration of AI is likely to keep growing.
As more people engage in discussions about AI in gaming, the future of how games are developed could change significantly. Will players embrace this technology, or will they continue to seek traditional artistry in their favorite games?

