A quiet barn in Sudbury, Massachusetts, might not seem like a spot for exquisite chocolate, but that’s where Goodnow Farms is crafting award-winning treats. Tom and Monica Rogan, the couple behind the brand, roast, winnow, grind, and press their own cacao right on the farm. This hands-on method results in chocolate that surprises and delights.
What sets Goodnow apart is their personal touch. The Rogans travel to Latin America to meet farmers directly. They source single-origin cacao beans, each with its unique flavor profile. Although this process can be pricier, it’s a worthy investment. As they say on their website, “every bean has a story.” This dedication to the craft allows their chocolate to compete with the best from Belgium and Switzerland.
Interestingly, many American bean-to-bar makers often buy pre-pressed cocoa butter to save time. However, Goodnow insists on pressing their own. This attention to detail makes their chocolate truly unique. Goodnow Farms focuses on what’s known as fine chocolate, meaning each batch is made from single-origin beans and produced in small quantities.
According to a recent survey by the Fine Chocolate Industry Association, 68% of consumers now prefer fine chocolate, valuing quality over traditional brands. This shift highlights a growing awareness of ethical sourcing and craftsmanship in the chocolate market.
Goodnow Farms also emphasizes fair pay and transparency. They often pre-pay farmers to help with cash flow and invest in their infrastructure. This commitment showcases a refreshing approach in a fast-paced industry, reminding us that care still matters.
In a world where speed often trumps quality, Goodnow Farms is a shining example of what happens when passion meets expertise. Chocolate lovers can appreciate more than just flavor; they can enjoy a treat that embodies fairness and craftsmanship.
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Goodnow Farms, Monica Rogan, Academy of Chocolate, cacao, European chocolate, American chocolate
