REA Group has made a significant move by acquiring Neighbourlytics, an Australian platform that analyzes local lifestyle trends and neighborhood characteristics. This partnership aims to enhance the understanding of communities for property seekers.
Founded in 2017, Neighbourlytics collects real-time data on things like foot traffic and visitor patterns. This data helps paint a more complete picture of how people engage with their neighborhoods. According to Kris Matthews, Executive General Manager of PropTrack at REA Group, this acquisition will provide consumers with deeper insights into the communities surrounding properties, ultimately enabling better decisions in their property searches.
“Buying a home is not just about the property; it’s about the lifestyle and community,” Matthews said. He emphasized that Neighbourlytics will enrich the data available on platforms like realestate.com.au and realcommercial.com.au.
Jessica Christiansen-Franks, founder of Neighbourlytics, echoed this sentiment. She explained that the platform goes beyond basic demographics. It shares real experiences and preferences that define local areas. This approach aims to reveal what people genuinely enjoy about their neighborhoods.
In recent times, there’s been a marked increase in interest about community living, especially post-pandemic. A survey from the Australian Bureau of Statistics noted that 61% of Australians prioritize lifestyle over property amenities when choosing where to live. This trend aligns perfectly with the goals of Neighbourlytics and REA Group.
With this acquisition, REA Group is set to offer a robust understanding of Australian neighborhoods, combining property data with rich community insights. For more details on Neighbourlytics, visit their website.
