This year’s Macy’s Thanksgiving Day Parade hit a new milestone, attracting a record 34.3 million viewers. That’s an 8% jump from last year, equivalent to about 2.5 million more people tuning in, according to Nielsen.
The parade’s initial airing at 8:30 a.m. ET on NBC pulled in 25.4 million viewers. This makes it the most-watched entertainment event on television in almost seven years, just shy of the 2019 Academy Awards.
The parade’s popularity also shone through in the key 18-49 age group. It was the top-rated entertainment show in that category in five years, with a 13% increase from last year. Notably, the under-25 age group grew even more, with a 20% rise in viewership.
Jen Neal, EVP of Live Events and Specials at NBCUniversal, expressed excitement about the record numbers, stating, “These numbers show how much people love this parade. We’re thrilled to kick off the holiday season on such a high note.”
Sharon Otterman, Macy’s chief marketing officer, praised the ratings as a reflection of the creativity and storytelling that define the event. She emphasized Macy’s commitment to delivering engaging entertainment as they prepare for the 100th parade next year.
In addition, the National Dog Show, presented by Purina, attracted 12.8 million viewers—a 4% increase from last year. Late-night shows like The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers also enjoyed viewership highs after airing following NFL games.
These trends highlight not just the parade’s enduring appeal but also a broader shift in viewing habits. Recent data shows younger audiences are increasingly engaging with live events and television, attracting brands and creators eager to connect with them.
As the excitement builds for next year’s 100th Macy’s Parade, it will be interesting to see how these trends evolve. The ongoing partnership between Macy’s and NBC remains vital in shaping the future of televised holiday celebrations.
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Macy’s Thanksgiving Day Parade,NBC,Peacock
