A lot of people watched NBC’s coverage of the Macy’s Thanksgiving Day Parade this year. According to preliminary Nielsen data, 34.3 million viewers tuned in across NBC and Peacock. This number is a record high, beating last year’s audience by 2.5 million, which is an 8% increase. With about 5 million more subscribers on Peacock than last year, it seems the streaming platform played a role in this surge.
The main broadcast, which started at 8:30 a.m. ET, attracted 25.4 million viewers. This made it the most-watched entertainment show since the Academy Awards in 2019. Additionally, ratings among adults aged 18-49 rose by 13% compared to last year.
In related Thanksgiving programming, the National Dog Show brought in 12.8 million viewers, reflecting a 4% increase from last year. Late-night shows like The Tonight Show Starring Jimmy Fallon and Late Night With Seth Meyers also saw their biggest audiences since last September.
Jen Neal from NBC expressed delight at the record viewership, emphasizing the parade’s special place in people’s hearts as the holiday season kicks off. Macy’s Chief Marketing Officer Sharon Otterman echoed this sentiment, highlighting the excitement and cultural connection the parade brings.
This year’s parade featured hosts Savannah Guthrie, Hoda Kotb, and Al Roker, with performances by artists such as Cynthia Erivo and Busta Rhymes. The combination of tradition and new talent continues to make the parade a beloved event.
Interestingly, the increasing viewership reflects a broader trend. Streaming services are changing how we consume live events. With more options available, people are turning out for big moments like this parade.
As the parade gears up for its 100th year, it will be fascinating to see how it continues to evolve and attract viewers.
Source link
macy’s thanksgiving day parade,Streaming Ratings,Thanksgiving,TV Ratings
