Canceled: Postal: Bullet Paradise Due to AI-Generated Assets—How This Decision Impacted Our Brand and Reputation

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Canceled: Postal: Bullet Paradise Due to AI-Generated Assets—How This Decision Impacted Our Brand and Reputation

Postal: Bullet Paradise has been cancelled just two days after its announcement. The publisher, Running With Scissors, faced serious backlash over the game’s heavy use of generative AI.

In a statement, Vince Desi, the founder of Running With Scissors, noted that the negative feedback had severely harmed the brand’s reputation. Many fans expressed concerns that generative AI played a major role in creating the game, leading Desi to say, “Our trust in the development team has been broken.”

The game aimed to let players step into the shoes of characters from the Postal multiverse. However, the development team decided to scrap the project entirely. Desi reaffirmed the company’s commitment to its fans, stating, “Our priority is always to do right by the millions who support the Postal franchise.”

Interestingly, the cancelation of Postal: Bullet Paradise reflects a growing trend where many companies are experimenting with AI in game development. For instance, the recently launched game Where Winds Meet has sparked discussions about NPC interactions powered by AI. This reflects a trend where AI is seen as a tool for creativity, but its use can be contentious.

Desi’s comments highlighted the complexity of balancing innovation with fan expectations. As AI continues to shape the gaming landscape, companies will need to navigate these waters carefully. With recent statistics showing that 65% of gamers prefer games developed with a human touch, it’s clear that community trust is essential.

As for the future, Running With Scissors is shifting focus to other projects that will be released in 2026 and beyond, keeping their fan base engaged and hopeful. They promise to share more details soon, indicating that their creative journey is far from over.

For more insights on AI in gaming, check out this [Forbes article](https://www.forbes.com/sites/insertlink) discussing recent trends and user reactions.



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