Atlanta is gearing up to host the college football championship for the second time, and it’s not the only big event coming to the city. Over the next few years, Atlanta will be the stage for several major sports competitions.
On Monday, fans from all over will gather in Atlanta for the College Football Playoff Championship featuring Ohio State and Notre Dame. These visitors will fill hotels, dine at local restaurants, and explore the city’s attractions.
Rich Clark, the Executive Director of the College Football Playoff, shared that when selecting a location for these games, they look for top-notch stadiums and amenities for attendees. “You consider the entire city—its attractions, convenience, and accessibility,” he said.
Joe Brocherer from the Georgia World Congress Center noted that Atlanta has strategically developed its downtown area to attract big events, especially since the 1996 Olympics. “This focus on hosting events brings significant economic benefits to the city,” he explained.
Economists estimate that the championship could generate around $75 million for the city. Looking ahead, projections for the 2026 World Cup suggest that Atlanta could see an economic impact exceeding half a billion dollars.
This continued success hinges on the ongoing development of downtown Atlanta, making it an even more appealing destination for future events and businesses.
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