McCain Foods and Cargill are teaming up to enhance the frozen food market in India. Their focus is on creating tasty and responsibly made food that meets the needs of Indian consumers, while also promoting sustainability in the industry.
### Growing Market Demand
French fries are gaining popularity in India, and the frozen potato market is expected to grow at an impressive rate of 10.3% annually from 2025 to 2033. This growth is driven by higher disposable incomes, the rise of quick-service restaurants, and easier access to digital marketplaces. Consumers are also becoming more conscious about nutrition and sustainability, reshaping their food choices.
McCain has been a key player in India’s frozen potato sector for nearly 20 years. Initially, they received technical support from Cargill. Over time, this relationship has evolved into a strategic partnership focused on sustainable practices and product innovation. Together, they are responding to market trends while also aiming for environmental responsibility.
One notable achievement was McCain’s shift to using 100% RSPO Segregated palm oil across its India portfolio. This made McCain the first company in India’s frozen food sector to adopt this sustainable practice at scale, with Cargill playing a crucial role in the supply chain.
### Commitment to Health and Sustainability
The health and wellness food market in India is projected to grow by an impressive 18.5% annually through 2031. Today’s consumers are looking for convenient, healthier options. To meet these changing tastes, McCain and Cargill are developing next-generation oil blends to improve the quality of French fries and enhance their nutritional value.
Mainak Dhar, Managing Director of McCain Foods India, emphasizes the importance of building real connections through food. He states, “Our partnership is about supporting farmers in adopting sustainable practices that improve soil health and reduce environmental impact.” This collaboration goes beyond business—it’s about fostering a spirit of trust and community that benefits both people and the planet.
Dheeraj Talreja, Vice President and Managing Director of Cargill Food South Asia, echoes these sentiments. He believes their joint efforts in innovation highlight the strength of collaboration to achieve better product quality and sustainability.
### Looking Ahead
As they continue their journey, McCain and Cargill are committed to laying the groundwork for a greener future in India’s frozen food sector. Their blend of responsible sourcing and innovative products aims not only to satisfy consumer tastes but also to create lasting benefits for the environment and farmers.
In recent years, social media trends have shown rising interest in sustainable food practices. Conversations around food transparency are gaining traction, with many consumers eager to know where their food comes from. This growing awareness is likely to push companies to keep evolving, making sustainability a key factor in future food trends.
As the frozen food sector in India continues to grow, both companies are committed to not just meeting consumer demands but also contributing positively to the planet.
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