AI is revolutionizing video creation, but many tools still skip the sound. Mirelo, a startup from Berlin, is changing that. They’ve developed a system that adds soundtracks to videos, syncing sound effects with the action on screen.
This year, Mirelo launched SFX v1.5, a model that interprets video content to provide sound effects. The startup is gaining traction, attracting venture capitalists eager to invest in the booming generative AI space, particularly in gaming. They recently secured $41 million, led by Index Ventures and Andreessen Horowitz, which will help them compete against larger firms like Sony and Tencent.
Mirelo, which is still growing, anticipates expanding its team significantly—up to three times its current size over the next year. This hiring will fuel their research and development efforts, enabling a stronger push into the market.
Mirelo also respects artists’ rights. They utilize public sound libraries and establish revenue-sharing partnerships, addressing concerns that have sparked debate in the AI community. Georgia Stevenson from Index commented on this focus, highlighting the importance of ethical practices in AI development.
The current pricing model includes a €20/month plan aimed at amateur creators eager to enhance their videos. According to co-founder CJ Simon-Gabriel, sound is crucial for storytelling. He references George Lucas, who famously said, “Sound is 50% of the movie-going experience.”
Mirelo’s founders come from a background in both AI research and music. They plan to expand into AI-generated music in the future. However, for now, they see a greater demand for sound effects. They believe building a solid foundation in this niche can lead to success.
Mirelo’s valuation has significantly increased since its early funding rounds, now totaling $44 million. Notably, the team has received backing from prominent figures in AI, adding further credibility.
As the video landscape evolves, Mirelo is poised to address the sound gap. For example, Google’s Gemini now integrates soundtracks into its video generator. Simon-Gabriel feels validated in focusing on sound, noting that just as silent films transformed with dialogue, today’s videos will evolve with sound.
For more insights on the ethical use of AI and sound in media, visit TechCrunch.
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