Businesswoman Deborah Meaden, known from “Dragons’ Den,” is not just about investing; she champions environmental change. Meaden has been vocal about climate issues since her teenage years and has invested in green startups like Bold Bean Co and Fussy.
In a recent conversation, she shed light on the challenges faced by traditional businesses trying to become sustainable. Many legacy companies struggle to shift their processes. “It’s not just about moving forward,” she said. “It’s about changing established systems, which can be tough. Understanding nature’s impact often gets lost down the supply chain.”
Meaden pointed out the growing trend of “green hushing.” Larger organizations fear discussing their environmental efforts, often nervous about backlash. “Businesses need to be held accountable, but we must acknowledge that transition takes time,” she noted. She believes that many older companies strive for better because they recognize past mistakes.
A common belief is that eco-friendly products cater only to the wealthy. Meaden acknowledged this concern. “Emerging markets tend to be pricier because of lower demand. However, as these markets grow, prices can drop.” The idea is that middle-class consumers can help boost demand, making eco-friendly choices more accessible.
Change also means new jobs, which may not always be in the same locations. Meaden emphasized the need for adaptability as industries evolve. “Technology, including AI, can help distribute high-value jobs more widely.” For example, a new EV battery factory in Somerset is expected to create opportunities in a region with limited employment options.
In recent studies, 70% of businesses report challenges in understanding their environmental impact. This highlights how essential it is for companies to bridge the gap between intention and action. Meaden’s insights reflect a growing recognition of the need for sustainability in all sectors.
Through conversations like this, it becomes clear: embracing change is necessary. Finding ways to be eco-friendly and inclusive must become a collective goal for all businesses.
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