Exciting news for travelers! This month, Hilton is expanding its lifestyle brand in Turkey with the opening of Canopy by Hilton Izmir Bomonti. Located in the vibrant Mahall Bomonti complex, this is Hilton’s second Canopy property in the country.
The hotel features 191 rooms designed to reflect the natural beauty of the Aegean region. Guests can expect locally inspired dining and social spaces that capture the unique spirit of the Bomonti neighborhood, known for its cultural vibe.
Canopy by Hilton Izmir Bomonti follows the launch of Canopy by Hilton Istanbul Taksim and aligns with Hilton’s broader strategy to grow its lifestyle offerings. Recently, the lifestyle category has surged, making up about 20% of Hilton’s global pipeline, which includes over 400 hotels worldwide.
By the end of 2025, Hilton plans to unveil four additional lifestyle properties in Turkey, alongside nine more currently in development. This includes unique concepts, like Hilton’s first cave hotel in Cappadocia and new options in major cities like Istanbul and Izmir.
Interestingly, the growth of lifestyle hotels is part of a larger trend in the hospitality industry. According to an industry report from STR, lifestyle hotels have seen an average revenue increase of 15% year-over-year. This shift reflects a growing consumer preference for experiences over traditional amenities.
As Hilton continues to expand in Turkey, the company is also focusing on sustainability. Many new properties aim to incorporate eco-friendly practices, aligning with global movements toward greener hospitality.
For more information on Canopy by Hilton and its latest developments, you can visit the hotel’s official website: Canopy by Hilton Izmir Bomonti.
Whether you’re a local or a visitor, the new Canopy hotel promises to be a stylish and comfortable spot to explore the rich culture of Izmir.
