The NBA is setting its sights on Europe for exciting growth. Recently, they announced a partnership with the International Basketball Federation (FIBA) to explore a new professional men’s basketball league there. The NBA plans to talk to potential teams and owners starting in January.
NBA Commissioner Adam Silver shared that the interest in this venture is high. He mentioned that banks like JPMorgan and the Raine Group have met with over 70 potential investors to gauge interest. Conversations about this idea started about a year and a half ago, and non-binding bids are expected next month.
Mark Tatum, the NBA’s Deputy Commissioner, indicated that they are even considering investments from sovereign wealth funds and soccer club owners in Europe. This could shape the league’s structure significantly.
The NBA first hinted at this European league last March. Silver emphasized that there’s a “huge opportunity” for growth in Europe, citing 270 million potential basketball fans on the continent. It’s worth noting that the league recently saw 71 players from Europe on its opening night roster—many of whom are top talents like Luka Dončić and Giannis Antetokounmpo.
Basketball is the second-most popular sport in Europe, trailing only soccer. The NBA’s view is that the current European market is still undervalued, primarily due to the lack of teams in key cities like Berlin, Paris, and London. Many existing European teams struggle financially, as two-thirds in the EuroLeague reportedly lose money.
If this league comes to life, we could see exhibition games in Europe soon and even face-offs between NBA and European teams in the future. FIBA’s Secretary General, Andreas Zagklis, stated that this initiative could strengthen the entire European basketball ecosystem, benefiting players, clubs, and fans alike.
For added context, a 2022 survey showed that European basketball viewership has consistently increased over the past years, driven largely by star players who’ve made their mark in the NBA. This bodes well for the proposed league, as global interest in basketball continues to soar.
As the NBA moves forward, it’ll be fascinating to see how this opportunity unfolds and shapes the future of basketball in Europe. For anyone wanting to explore more about the NBA and global sports trends, check out similar insights from credible sources like the Wall Street Journal and the NBA’s official announcement.
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