Martha Stewart has joined the ranks of celebrity investors in sports, becoming a minority owner of Swansea City, a club in the Championship league. At 84, she’s the latest to invest in this competitive arena, joining notable figures like rapper Snoop Dogg and soccer star Luka Modric.
Stewart kicked off her involvement by attending a thrilling match against Wrexham, a team owned by actors Ryan Reynolds and Rob McElhenney. Swansea City secured a dramatic 2-1 victory with a last-minute goal from Adam Idah. The team expressed excitement about her joining the board, believing her presence will energize the club even further.
Swansea City, currently sitting 19th in the Championship, is owned by American investors Andy Coleman, Brett Cravatt, and Jason Cohen. With a history in the Premier League from 2011 to 2018, and a League Cup win in 2013, the club has weathered ups and downs.
Snoop Dogg connected with the club’s story, aligning with its working-class roots. He previously spoke about how it resonated with his own background. He began his investment in July, and Modric’s role will include advising on player recruitment.
The trend of celebrities investing in English soccer is gaining traction. Not only is Martha Stewart now part of this circle, but high-profile figures like former NFL quarterback Tom Brady also own a stake in Birmingham City. Similarly, multimillionaire athletes like JJ Watt, and actors such as Michael B. Jordan and Russell Crowe are making waves in this space.
The enthusiasm around these investments shows how sports can transcend traditional boundaries. Fans are intrigued by the blend of entertainment and athletics. It indicates a shift in how we view ownership and engagement in sports.
As Swansea fights for their place in the league, Stewart’s involvement adds a new layer of celebrity allure. Her knack for branding and business acumen may well shine a light on the club, offering both excitement and new opportunities.
In this age of social media, reactions from fans range from excitement to skepticism. Some wonder how these celebrity owners will affect club dynamics, while others are just thrilled to see their beloved team in the limelight.
The blending of sports and celebrity culture continues to evolve, making it a fascinating area to watch. For more insights into celebrity ownership in sports, you can check out The Athletic.
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Swansea City, Championship, Culture, Soccer, Sports Business
