At McLaren Racing, CEO Zak Brown knows Formula 1 is more than just racing; it’s a show. With the rise of the Netflix series Drive to Survive, he sees the need for teams to be more accessible. Brown, with his marketing savvy, is pushing McLaren to shine on the big screen. You might even catch a glimpse of their headquarters in various films, strategically placed to appeal to fans and non-fans alike.
One of McLaren’s standout features is its Technology Centre, designed by Norman Foster. Its striking architecture, with glass bridges and expansive water features, makes it a sought-after filming location. As Brown puts it, “Sport is entertainment,” and the response from fans, especially in the U.S., is overwhelmingly positive.
The McLaren Technology Centre (MTC) isn’t just a race team hub; it’s also a backdrop for major franchises. Recently, it featured in the Star Wars series Andor. The building’s modern look fits perfectly with the sci-fi theme, using CGI to enhance its futuristic vibe. For Lucasfilm, it provided a high-tech feel, while for McLaren, it was a chance to align with a legendary brand.
The MTC has also been featured in Hobbs & Shaw, a spin-off of the Fast and Furious series. The MTC served as the base for the film’s antagonist, showcasing its sleek interior as a high-tech lair. And in a fun twist, several McLaren cars made their way into the film, including a thrilling chase with a 720S on London streets.
In addition, McLaren recently collaborated with a new film about Formula 1, where the team provided car models and allowed leading actor Brad Pitt to test their latest race car at the Circuit of The Americas. This integration of McLaren into mainstream media helps elevate the sport’s profile.
Filmmakers are clearly drawn to the MTC. It looks sophisticated enough to stand in for a spaceport or a villain’s hideout. With F1’s growing popularity—evidenced by over $600 million in global box office revenue from its movies—it’s likely we will see the MTC featured again in the near future.
This trend highlights how F1 is becoming a more vital part of pop culture. It is not just about the cars anymore; it’s about storytelling, entertainment, and connecting with audiences worldwide.
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