Picasso’s art is known for its staggering prices, often exceeding $100 million. But here’s an exciting twist: you can now own a piece by this iconic artist for just €100.
The Alzheimer’s Research Foundation in France is hosting a unique raffle. They are offering Picasso’s 1941 painting, Tête de femme, valued over €1 million, with proceeds funding critical Alzheimer’s research. Alzheimer’s affects many, making this initiative even more meaningful.
Olivier Picasso, the artist’s grandson, called this project a natural extension of his grandfather’s generous spirit. He shared that Picasso supported friends and those in need throughout difficult times, including wars in Spain and Europe. Olivier stated, “My grandfather was very generous, and I hope to continue this tradition.”
This raffle is not just a giveaway; it’s also a creative fundraising effort. Péri Cochin, the French television producer behind the idea, felt inspired to create a global raffle after observing the success of similar events. “I thought, wouldn’t it be great to do a worldwide raffle by selling tickets online?” she mentioned.
Cochin reached out to Olivier, who quickly embraced the concept. With the approval of the Picasso estate, they secured the painting from the Opera gallery. As Cochin noted, this is the first time Picasso’s legacy has been linked to a charity initiative.
The raffle aims to sell 120,000 tickets, raising about €11 million. The draw will take place at Christie’s in Paris on April 14. If ticket sales fall short of the painting’s price, all participants will receive refunds.
Olivier shared insights about Tête de femme, noting its darker colors reflect the challenges Picasso faced during that period. He painted it while navigating personal turmoil and amid the Nazi occupation of Paris. “The painting holds memories from a complicated time in his life,” he explained.
Cochin has previously organized two raffles, raising over €10 million. The winners of those raffles have notable stories as well: one winner, Jeffrey Gonano, placed his Picasso in a museum, while Claudia Borgogno, another winner, received her ticket as a gift and deeply values her painting.
This project not only connects art lovers with a chance to own a Picasso but also contributes significantly to a vital cause. Alzheimer’s affects countless families, and every ticket sold represents hope and support for future research.
For more information on Alzheimer’s research and ongoing initiatives, visit Alzheimer’s Research UK.
