What a way to kick off 2025! The talented trio behind Huntr/x – Ejae, Audrey Nuna, and Rei Ami – performed their hit song “Golden” during Dick Clark’s New Year’s Rockin’ Eve in Times Square. This performance was a celebration of a remarkable year for the group, whose voices helped make the Netflix movie KPop Demon Hunters a massive success.
“Golden” has been a sensation, reigning atop the Billboard Hot 100 for 18 weeks and achieving double platinum status in the U.S. Its influence stretched far beyond American borders, topping charts worldwide. Interestingly, KPop Demon Hunters has now become the most-watched movie in Netflix’s history, showing just how powerful this project has been.
In a chat with Rolling Stone, Ejae reflected on her journey in K-pop. “I experienced every part of it,” she shared, mentioning her time as a trainee and as a songwriter. The character Rumi, in particular, resonated with her. Rumi’s journey of perfectionism and overcoming self-doubt mirrors many experiences in K-pop training. Ejae expressed, “I really connected with ‘Golden’ because it captured a moment in my life when I needed a message like that.”
Hosted by Ryan Seacrest, the New Year’s Eve event was star-studded, featuring performances from legends like Mariah Carey, Diana Ross, and Chance the Rapper. It was a night of celebration, marking a fresh start while honoring the achievements of the past year.
The success of Huntr/x is not just a musical achievement; it’s a testament to the rise of K-pop as a global phenomenon. According to a report by the Korean Cultural Center, K-pop exports, including music, merchandise, and concerts, generated over $5 billion in 2021. This trend shows no signs of slowing down.
As K-pop continues to grow, viewers and fans are becoming more engaged. Social media platforms light up with reactions, showcasing how the genre resonates with a diverse audience. Fans share their love for songs like “Golden,” turning them into viral hits through platforms like TikTok and Instagram.
This is just the beginning for Huntr/x and others in the K-pop scene. Their journey highlights the power of music to connect and inspire people all over the world.
For more insights into the influence of K-pop on the global music industry, check out [this report from the Korean Cultural Center](https://www.koreanculture.org/).
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