Disney is diving deeper into the mobile video world. Over the next year, they plan to launch a new vertical video feature on Disney+. This addition will showcase short-form content from their vast entertainment offerings, including news and sports.
This move follows ESPN’s recent success with its “verts” feature, providing fans with a fresh way to enjoy sports highlights. Disney revealed these updates at the Consumer Electronics Show in Las Vegas. Erin Teague, Disney’s executive VP of product management, emphasized the company’s goal to create a mobile-friendly environment that transforms Disney+ into a daily destination for fans.
Teague mentioned that users can anticipate a variety of short-form content all in one place. The plan is to evolve these experiences over time, offering real-time updates based on viewers’ interests.
Alongside the vertical video initiative, Disney showcased its use of technology and artificial intelligence during the event. They introduced AI-driven tools for ad planning and video generation, which aim to help advertisers create content efficiently. Tony Donohoe, a Disney executive, explained that their AI system could handle everything from scripting to video creation while ensuring that all creative work adheres to brand guidelines.
This focus on AI aligns with Disney’s recent partnership with OpenAI, which aims to bring characters to life in new interactive ways. Teague noted that AI is not just a tool but an accelerator for creativity. The goal is to foster a more engaging and interactive experience for a new generation of fans.
Today’s younger audiences, particularly Gen Alpha, are growing up in a digital landscape where they expect to engage with content rather than consume it passively. They want to debate, research, and remix what they watch. Disney is determined to adapt its offerings to meet these evolving expectations, ensuring its products resonate with this new, interactive fandom.
As Disney makes these moves, it reflects a broader trend in entertainment toward more personalized and immersive experiences. By tapping into the power of technology and focusing on user engagement, Disney aims to stay relevant in a rapidly changing media landscape.
For more details on Disney’s initiatives, check out this article from Variety.
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