Spencer Pratt, known for his role in reality TV, is making waves with his unexpected bid for mayor of Los Angeles. He shared his plans at a rally called “They Let Us Burn,” marking a year since the devastating Palisades Fire destroyed his home.
On January 7, 2025, this wildfire shook the Pacific Palisades, a wealthy area between the mountains and the ocean. The fire was one of California’s worst, leading to 31 deaths and the destruction of over 16,000 homes and businesses. Another fire, the Eaton Fire, broke out soon after, compounding the tragedy.
At the rally, Pratt strongly criticized the city’s leaders, including Mayor Karen Bass and Governor Gavin Newsom, for their responses to the disaster. He stated, “Business as usual is a death sentence for Los Angeles,” and emphasized that his campaign isn’t just politics; it’s a mission to “expose the system.”
Pratt rose to fame in the mid-2000s through MTV’s The Hills, where viewers followed his relationship with Heidi Montag. They married in 2008 and share two children. Despite being a familiar face, this is Pratt’s first time running for office, and he faces tough competition in a crowded race, including an incumbent mayor seeking re-election.
Political analysts note that celebrity candidates can attract attention, but many struggle to translate fame into votes. A recent survey showed that only 22% of voters trust celebrities in political roles. Yet, Pratt’s grassroots approach to his campaign may resonate with voters who feel let down by traditional politicians.
Pratt’s journey from reality star to potential mayor reflects a growing trend where public figures leverage their fame to tackle social issues. As the election approaches, it will be interesting to see how his experiences and critiques influence the political landscape in Los Angeles. For more on political trends and celebrity influence, you can check out Pew Research.
