West Virginia has taken a bold step in food safety. In March, the state passed HB 2354, which bans certain color additives and preservatives in food products. This law is similar to California’s restrictions and goes into effect for school nutrition programs immediately. However, by January 1, 2028, the ban will extend to all foods sold in the state. The International Association of Color Manufacturers has challenged the law, claiming it violates state and federal constitutions.
Meanwhile, Louisiana has introduced an even more comprehensive measure with Senate Bill 14. Signed into law on June 20, 2025, this legislation targets 50 additives, including several controversial ingredients like artificial sweeteners and bleached flour. It aims to reduce ultraprocessed foods in schools and mandates transparency regarding food ingredients, especially in restaurants. This kind of transparency is crucial, considering recent surveys show that consumers are increasingly concerned about food additives. A 2023 study found that over 70% of Americans want clearer labeling on food products.
Arkansas, Utah, and Virginia are also making changes, though their measures are less sweeping. Arkansas will ban potassium bromate and propylparaben starting January 1, 2028. Utah’s new law, effective in the 2026-27 school year, will prohibit certain colorants in school meals. Similarly, Virginia will enforce a ban on the same color additives in schools by July 1, 2027.
Nationwide, conversations about food safety are growing. Many states, including Alaska, New Jersey, and Wisconsin, are considering similar bills focusing on harmful substances in food packaging. The rise in state-level regulations reflects a national trend toward stricter food safety measures, sparked by public demand for healthier options.
Experts suggest that state efforts could clash with existing federal regulations. The Acheson Group noted the growing tension between state laws and federal standards. Meanwhile, the food and beverage industry is beginning to adapt, acknowledging the necessity of clearer regulations. Americans for Ingredient Transparency (AFIT) launched a campaign last year, calling for uniform food ingredient regulations to reduce consumer confusion. The organization’s aim is to work with lawmakers to ensure safe food practices are consistent across states.
This shift in focus highlights a growing awareness among consumers. With social media buzzing about food safety, many are sharing their concerns over additives and push for cleaner ingredients in their diets. It’s an exciting time as both states and consumers put pressure on the food industry to prioritize health and transparency.
