Hyung-tae Kim, the CEO of Shift Up, has strong views on the urgent need for South Korea to embrace AI technology. Speaking at the 2026 Economic Growth Strategy event, he highlighted that staying competitive against giants like China and the US is crucial for smaller nations.
Kim pointed out a significant gap in workforce sizes. For instance, while Shift Up can develop a game with around 150 people, Chinese studios might employ between 1,000 to 2,000 staff members. This discrepancy showcases the challenge faced by South Korean developers. However, Kim believes AI could bridge this gap. By using AI, a well-trained developer could potentially output work equivalent to that of 100 people.
He stated, “We lack the capacity to compete in quality and volume,” emphasizing how essential AI has become for maintaining any edge in the industry. This perspective echoes a growing belief among experts. According to a recent study by the International Data Corporation (IDC), around 40% of companies worldwide intend to invest in AI technologies within the next year, recognizing its potential in various fields, not just gaming.
Interestingly, the integration of AI in gaming is not without its controversies. Recently, Larian Studios, known for their RPGs, announced they would not use generative AI for concept art in their upcoming game, “Divinity.” CEO Swen Vincke faced backlash after mentioning AI’s use in preliminary exploration. His subsequent clarification assured fans that human artists wouldn’t be replaced but instead complemented by technology.
As AI continues to be a hot topic, reactions from gamers are mixed. Some express concern that AI could diminish the uniqueness of game art, while others see it as a tool for creativity. Overall, it’s clear that the conversation around AI in both development and artistry is just beginning.
South Korea’s situation highlights broader trends in the global tech landscape. Countries not leveraging AI may find themselves at a disadvantage, echoing patterns seen in past technological revolutions. As history has shown, adaptation is vital for survival in competitive markets. For more insights on the implications of AI in various industries, you can check out reports from sources like the International Data Corporation.
