If you’ve been confused about why Netflix stopped supporting Google Cast, you’re not alone. Recently, a report shed light on this decision and hinted at a possible reason.
According to Janko Roettgers from Lowpass, the use of casting has declined significantly since its peak in the mid-2010s. Google sold over 100 million Chromecast devices, but at CES, a streaming service representative noted that only about 10% of Android users still use casting. That’s a small number!
So why the drop? It’s simple: streaming apps have become so user-friendly that most people prefer using smart TVs and set-top boxes. With so many options available on these platforms, the need for casting just doesn’t exist anymore.
Netflix has not provided a detailed explanation for ending support, but it seems the main reason is that “nobody was using it.” This aligns with Roettgers’s theory. He also mentioned that Netflix might focus on using smartphones in new, interactive ways, like in Jackbox-style games, where phones act as controllers. Given that Netflix is available on nearly every internet-connected device, keeping Google Cast seems unnecessary.
Looking ahead, there are discussions about the future of casting. The Connectivity Standards Alliance is working on a new protocol called “Matter Casting.” However, progress has been slow, with limited support mostly from Amazon devices. Many users are unsure about “Matter” branding on TVs, complicating the understanding of its purpose.
Though casting isn’t completely gone, its popularity has definitely waned. For those who relied heavily on it, exploring other streaming options might be a good idea. Interestingly, while Netflix phased out Cast, Apple added it to their Apple TV, showing a shift in how companies view casting in today’s tech landscape.
In a world where user experiences are constantly evolving, it’s crucial to adapt our habits. As preferences change, companies must rethink how they engage with viewers. The landscape of entertainment is dynamic, and keeping up with these shifts will help ensure you get the most out of your streaming experience.
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