Bad Bunny has everyone buzzing after dropping a teaser for his Super Bowl LX Halftime Show, happening on February 8, 2026, in Santa Clara, California. The video, shared on his Instagram, showcases the Puerto Rican star dancing with diverse groups, all to the catchy beat of his song “BAILE INoLVIDABLE.” His simple caption, “el mundo bailará” or “the world will dance,” sets the lively tone perfectly.
The teaser, filmed entirely in Puerto Rico, reflects the island’s vibrant culture. Bad Bunny dances under a flamboyant tree, inviting everyone to join the fun. It feels less like a promo and more like a celebration in progress.
In the clip, Bad Bunny, wearing stylish aviators and a light coat, captivates with his energy. The Apple Music post was blunt and exciting, asking if fans were “ready?”
Reactions poured in, including an enthusiastic nod from Tito Puente Jr., whose father was a legendary figure in Latin music. He expressed pride in the recognition their culture is getting, saying, “It’s our time… the World will Mambo together.”
Others shared similar sentiments. The Today Show chimed in with excitement, while fans praised the NFL for embracing cultural diversity. One comment highlighted the beauty of America as a melange of different cultures.
However, not everyone was on board. Some critics, including former President Trump, voiced their disapproval, calling the choice “ridiculous.” But the NFL stood firm. Commissioner Roger Goodell and their marketing team made it clear they didn’t regret picking Bad Bunny, emphasizing his immense appeal.
Bad Bunny, also known as Benito Antonio Martínez Ocasio, has been a game-changer in music. He’s not just a performer but a voice for many, often speaking out against harsh immigration policies. Earlier this year, he expressed concern about touring in the U.S. due to fears of ICE raids.
By 2025, Bad Bunny was Spotify’s most-streamed artist for the fourth consecutive year, with over 19.8 billion plays. His recent album, DeBÍ TiRAR MáS FOToS, topped charts, showcasing his global influence.
In an earlier appearance on SNL, Bad Bunny emphasized the significance of his Super Bowl spot for the Latino community and all those pushing boundaries in music. He said it’s not just his win, but a win for everyone involved.
As the excitement builds for the Super Bowl show, it’s clear Bad Bunny is not just a performer; he’s a cultural ambassador, inviting us all to dance along.
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Culture, NFL, Sports Business

