In 2026, Walmart still doesn’t accept Apple Pay in its U.S. stores. This sets it apart as one of the last major retailers not to support Apple’s contactless payment method. Recently, this decision has caught attention on social media, sparking conversations among shoppers.
Why Doesn’t Walmart Accept Apple Pay?
Walmart uses its own payment system, Walmart Pay, which launched in 2016. Instead of being NFC-based like Apple Pay, Walmart Pay relies on QR codes. Shoppers need to add their debit or credit card details to the Walmart app and scan a QR code at checkout. This method can be less convenient than simply tapping a phone.
Additionally, Walmart offers a Scan and Go feature for its Walmart+ members. This allows customers to scan items as they shop, but it also doesn’t support Apple Pay.
The Data Collection Angle
A major reason behind Walmart’s choice may be data collection. By using Walmart Pay, the company can easily track customers’ shopping habits, which helps with targeted advertising. Apple Pay, on the other hand, prioritizes user privacy. It doesn’t share detailed payment information, making it harder for Walmart to gather customer data.
Retail experts like Dr. Emily Martinez, an analyst in consumer behavior, emphasize that retailers today heavily rely on data to understand consumer preferences. She notes, “In the age of privacy, companies like Walmart may choose to limit options that don’t align with their data strategies.”
Fees and Payment Upgrades
Another theory suggests Walmart avoids Apple Pay to dodge fees. However, this isn’t true; there are no extra fees for accepting Apple Pay. Retailers only pay standard processing fees. Walmart has upgraded its point-of-sale systems to accept contactless payments but has disabled NFC features to promote its own app instead.
Walmart’s Position
In a recent statement, Walmart maintained that Walmart Pay provides a better experience for shoppers. They highlighted their investment in technologies like Scan and Go, which enables a seamless checkout experience.
Yet many customers disagree. A quick look on social media reveals widespread frustration among Walmart shoppers about the lack of Apple Pay. Many have switched to competitors who now accept Apple Pay, such as Kroger and Home Depot.
The Bigger Picture
Walmart’s reluctance to adopt Apple Pay raises a larger discussion about consumer choice and convenience in retail. Over the years, there’s been a clear shift toward payment systems that prioritize user ease. With many retailers embracing contactless payments, Walmart’s position may become a lasting point of contention.
In summary, while Walmart champions its own payment methods, the growing calls for Apple Pay acceptance highlight shifts in consumer preferences in a rapidly evolving retail landscape.
For more insights into payment trends, check out this Forbes report on the future of retail payments.
