SuperLiving, a Bengaluru-based health startup, recently secured $2 million in funding led by Kae Capital, with contributions from All In Capital and several angel investors. This new investment follows an earlier round where they raised about $235,000 after impressing judges at the “Elevator Pitch” event in September 2025.
The founders, Manavdeep Singh Grover and Gurjot Kaur, launched SuperLiving with a mission. They aim to shift health and wellness focus away from urban centers, catering instead to people in smaller towns. Most health apps emphasize high-priced supplements and intense workout routines, which can be off-putting for average users. SuperLiving targets the 25-55 age group in these regions, promoting achievable daily habits over extreme diets or fitness plans.
What sets SuperLiving apart? Here are a few key features:
- Cultural Relevance: The app provides health guidance that considers local food habits and lifestyle limitations.
- Affordable Pricing: Their courses are budget-friendly, costing between ₹99 and ₹250.
- Quick Learning: The content is broken down into bite-sized, practical lessons about nutrition, exercise, sleep, and stress management.
Another standout feature is their AI companion, which personalizes advice based on more than 115 lifestyle factors. This isn’t just a generic tracker; it offers real-time nudges to help users build healthy habits according to their cultural context.
In just 2.5 months after monetizing, SuperLiving found that over 70% of its paying customers come from Tier 2 towns and beyond. This statistic highlights the strong demand for personalized health resources beyond major urban areas.
SuperLiving focuses on four main areas: nutrition, fitness, mental well-being, and pregnancy. Their gamified approach keeps users engaged without needing to sell extreme programs or expensive supplements.
Sunitha Viswanathan, a partner at Kae Capital, shared her thoughts: “SuperLiving addresses the needs of a growing middle class in India that wants better health but struggles to find culturally appropriate solutions. The early monetization in Tier 2 cities shows they’ve got a solid product fit.”
As people increasingly look for health solutions that resonate with their lives, platforms like SuperLiving are proving to be valuable innovators.
