On December 23, TikToker Romeo shared a catchy jingle for Dr. Pepper. Her video took off, racking up over 42 million views in just weeks. The simple tune, “Dr. Pepper baby. It’s good and nice. Doo. Doo. Doo,” captured the hearts of many and even caught Dr. Pepper’s attention.
Fast forward to January 19, 2026, and Romeo’s jingle was featured in a national commercial during the College Football Playoff National Championship game. The ad showcased three varieties of the drink while her cheerful melody played. The brand described it as “a song written by @Romeosshow about the 23 flavors of Dr. Pepper? It’s a Pepper thing.”
In her original video, Romeo expressed urgency, saying she needed to post it before someone else took the idea. Many brands, including Indeed and the Philadelphia Eagles, chimed in on social media, jokingly responding to her viral moment. Interestingly, stats show that brands that engage with user-generated content often see a lift in engagement of up to 23%, making Romeo’s jingle a perfect example of this trend.
Romeo celebrated the commercial’s success in another TikTok video, where she thanked her supporters and reflected on how this moment felt like a “big win.” In the comments, Dr. Pepper even wrote, “this speech gets a 23 hour standing ovation from us đź‘Ź,” highlighting the supportive online community.
This event isn’t just a win for Romeo but also reflects a growing trend in marketing. Brands are increasingly turning to platforms like TikTok to tap into genuine creativity from their fans. They’re investing in what’s known as “participatory culture,” which allows consumers to become part of the brand story.
The phenomenon of user-generated content dates back to viral campaigns like the “Ice Bucket Challenge” in 2014, which raised millions for ALS. Today, the way brands like Dr. Pepper leverage social media reflects how far marketing has come. Engaging consumers through relatable, authentic content allows brands to connect better with their audience.
In conclusion, Romeo’s jingle isn’t just a catchy tune; it symbolizes the power of creativity and connection in our digital age. As brands shift towards more interactive and community-driven strategies, stories like this highlight an exciting new chapter in marketing.
For more on Dr. Pepper, check out their official site.
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