Helmet-mounted GoPro cameras are set to capture the excitement of racing directly from the rider’s perspective. This will provide fans with the immersive point-of-view (POV) content they love.
San Mateo, California – January 23, 2025 – GoPro, Inc. (NASDAQ: GPRO) has teamed up with two major racing series: MotoGP and MXGP (FIM Motocross World Championship). By using GoPro cameras mounted on helmets, these series aim to offer fans a thrilling look at motorcycle racing as seen through the eyes of the athletes.
Marc Saurina, MotoGP’s Head of Global Commercial Partnerships, expressed excitement about the integration: “Using GoPro cameras enriches our race content and makes fans feel closer to the action. GoPro’s onboard lap previews let fans experience the thrill of motorcycle racing as if they were on the track.”
Fans can expect to see GoPro content throughout the racing season, including:
- MotoGP: Fans will enjoy high-resolution content showcasing helmet-mounted GoPro HERO13 Black lap previews for each track. GoPro will also be the title sponsor of a Grand Prix in 2025.
- MXGP: From the start to the finish line, helmet-mounted GoPro HERO12 and HERO13 cameras will capture all the racing action.
Rick Loughery, GoPro’s Vice President of Global Marketing and Communications, added, “We’re thrilled to extend our partnership with MotoGP and MXGP. These legendary racing series recognize how immersive first-person content enhances the viewer’s experience. Fans want real action, and GoPro delivers that with every race.”
The collaboration will include special events, content created with athletes, and behind-the-scenes footage shared across GoPro’s platforms. Fans will have the chance to witness gripping storytelling that showcases the excitement of racing with stunning GoPro quality.
GoPro cameras are known for their rugged design and ability to capture unique angles and perspectives. With features like Emmy® Award-winning HyperSmooth video stabilization and waterproof construction, GoPro provides immersive footage even in tough conditions.
Source link
FIM Motocross World Championship, MXGP, MotoGP, GoPro