In a notable partnership, the Tarrant Area Food Bank (TAFB) has chosen RKD Group as its new fundraising agency. This collaboration signals RKD’s ongoing commitment to supporting food banks and community organizations across the U.S.
RKD will help TAFB enhance how it engages donors and improves its digital strategy. This means more North Texans will have access to healthy food options. Kevin Jones, CEO of RKD Group, highlighted TAFB’s importance in tackling hunger in North Texas. He emphasized that many of RKD’s employees are part of the Dallas-Fort Worth community, making this partnership especially meaningful.
RKD brings a wealth of experience in data science and digital fundraising. Its goal is to create personalized campaigns that foster long-lasting connections with donors. By using strategies that focus on both innovation and storytelling, RKD aims to strengthen TAFB’s outreach and effectiveness.
As one of the largest charities in its area, Tarrant Area Food Bank distributes over 1 million nutritious meals each week. It partners with around 500 agencies to combat hunger and promote better health in the community. This aligns with the national trend; recent surveys show that food insecurity affects about 10% of U.S. households, highlighting the critical need for organizations like TAFB.
Overall, this partnership illustrates how combining expertise and resources can create significant positive change. For more details on TAFB, visit their website at www.tafb.org.
