For years, researchers have struggled to understand why so many men face challenges when trying to lose weight. In the UK, about 67% of men are overweight or obese, risking serious health issues like heart disease and diabetes. Yet, only 10-30% of members in weight-loss programs are men. This pattern also holds true in the US, where a study showed that women are 32% more likely to join weight-loss programs, despite men having higher obesity rates.
This puzzling trend has led health experts to explore the reasons behind men’s reluctance to engage in weight-loss activities. Here’s what they’re discovering.
Men Thrive in Group Settings
One of the main barriers is that many weight-loss programs cater primarily to women. A study in the journal BMC Public Health found that men often feel uncomfortable in female-dominated environments, which can lead to feelings of shame and self-consciousness. However, when men join groups designed for them, they often see significant success.
For instance, research on the Football Fans in Training program in Scotland showed that overweight men lost an average of 5.6 kg through weekly football sessions combined with coaching and nutritional advice. Similar programs in rugby, ice hockey, and social sports clubs across Europe yielded comparable results.
The Men’s Health Forum highlights the effectiveness of workplace programs and those connected to sports teams, emphasizing that these environments foster camaraderie, competition, and support—elements that resonate deeply with men.
Preference for Exercise Over Dieting
Many men are also conditioned to prefer large, muscular physiques, which can make them hesitant to pursue weight-loss through dieting. According to Professor Alison Avenell, a health services research expert, men typically favor targeted exercise goals over strict dietary plans. Rather than focusing on calorie counting, they prefer engaging in physical activities like football, cycling, or running—where weight loss tends to be an unexpected benefit.
Small Changes Lead to Big Results
Research by Professor Kate Hunt suggests that simple, daily changes can be more effective than drastic dietary shifts for men. Instead of complex plans, men often respond better to straightforward suggestions, like swapping a sugary drink for a lighter one. Programs incorporating both exercise and minor behavioral changes have proven especially effective.
A Need for Personalization
Men generally respond well to personalized approaches. Studies suggest that tracking weight and setting specific, measurable goals can significantly impact their weight-loss journey. This aligns with their need for autonomy and a sense of achievement. Tools like pedometers and wearable technology not only enhance engagement but also make the prospect of losing weight more attractive.
Different Motivations
Motivation for weight loss can vary significantly between men and women. For many men aged 35-65, fear often serves as a strong catalyst. Diagnoses of obesity or other health scares frequently prompt them to take action. Insights from the Men’s Health Forum indicate that many men are less concerned about body image and more focused on practical aspects, such as fitting into clothes or being more active with their families.
In summary, men require tailored, supportive, and socially driven approaches to weight loss. Engaging in group activities, focusing on exercise, and simplifying dietary changes can make a substantial difference. As men increasingly recognize the importance of their health, programs suited to their unique motivations and challenges can guide them toward lasting change.
For further information on men’s health issues and effective weight-loss strategies, you can visit the Men’s Health Forum.

