For leaders in the food industry, understanding customer feedback in real-time is crucial. Brittany Mercer, marketing director at Cowboy Chicken, emphasizes this need. “Operators want to know instantly what works and what doesn’t. Feedback should be a living cycle, not just a form,” she explains. This idea is central to the 2026 Paytronix Trends & Predictions report, which looks at what will shape guest engagement in the coming year.
The report highlights the growing importance of automation tools as businesses strive to manage tight margins and rising labor costs. Tim Ridgely, VP of engineering at Paytronix, points out that advancements in technology make these tools more accessible. “We can now use powerful AI on small, affordable devices. This shift isn’t just about tech; it’s vital for small operators,” he says. Recent studies support this idea, showing that 79% of small businesses plan to invest in automation technologies by 2026.
Consumers, especially younger generations, are increasingly looking for value. As Andrea Neurohr from Coen notes, it’s not just about discounts; it’s about making sure customers feel like they’re getting a good deal. The report predicts several trends for 2026:
- Game-like mobile experiences will attract Gen Z and Millennials.
- Partnerships between brands will enhance customer loyalty.
- Subscription models in restaurants and convenience stores will grow.
- Omnichannel experiences will be essential.
- Dining will focus more on texture and sensory experiences.
- AI will personalize offers even further.
As we enter 2026, there’s still significant opportunity for using AI to drive efficiency. Mark Foulds, VP of marketing for Walk On’s Sports Bistreaux, observes that AI isn’t just for customer interaction; it’s also streamlining support operations. “We’re seeing improvements in analytics, forecasting, and more,” he adds.
In 2025, the food industry faced considerable challenges, but as we look toward 2026, the insights shared show resilience and innovation on the horizon. For the industry to thrive, embracing technology and understanding customer needs will be key.
For more insights, you can explore the [full Paytronix Trends & Predictions report](https://www.paytronix.com/resources/reports/trend-predictions-report-2026).
