San Antonio is buzzing with excitement as Cowboy Breakfast kicks off the Rodeo season! This cherished tradition features a free community breakfast at the Frost Bank Center, serving from 5 a.m. to 10 a.m. on Friday, January 30.
After breakfast, the fun continues at several local bars opening early. This year’s unofficial Cowboy Breakfast bar crawl promises lively atmospheres with tempting food and drink specials.
Here’s a quick guide to some bars joining in after Cowboy Breakfast:
5:00 a.m.: Southtown Tavern opens early with $3.50 Bud Lights and $3 Rumple Mint shots to keep the spirit alive.
7:00 a.m.: Doc Brown’s celebrates with free breakfast tacos, $3 drinks, and live music beginning at 8:30 a.m.
8:00 a.m.: High Horse offers free tacos, drink deals, live music, and even a mechanical bull!
Also opening at 8 a.m., Smoke Skybar hosts its “Kegs & Eggs” event with free breakfast tacos, live performances, and all-day drink specials.
9:00 a.m.: Social Spot opens its doors, serving $5 micheladas alongside tacos and coffee from food trucks.
10:00 a.m.: For the ninth annual Cowboy Brunch, enjoy a full day of live country music, menudo, and chili.
The Cowboy Breakfast is not just a meal; it’s a celebration that brings the community together. In fact, a survey by the San Antonio Tourism Council found that events like these boost local business and the spirit of community. Many bars also report great social media buzz around this event, with hashtags like #CowboyBreakfast trending to engage both locals and visitors.
So, whether you’re up for free breakfast, music, or simply the joy of being part of a local tradition, San Antonio’s Cowboy Breakfast offers something for everyone, transforming a morning into a festive launch of Rodeo season!

