Apple has recently revamped its online store, especially focusing on how you order Macs like the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
In the past, you could choose from a few standard configurations for these models. Now, you start fresh with each order, creating a custom Mac feature by feature. This is similar to how you would buy an iPad.
This shift was first noted by sources like Macworld and Consomac. Instead of selecting a preconfigured model, you now choose from a series of options. For example, on the MacBook Pro ordering page, you select the size—14-inch or 16-inch—and color first. From there, you can upgrade to a nano-texture display or pick an M-series chip.
Once you settle on the size and specifications, you customize RAM and storage options, select a power adapter, and even choose the keyboard language. This à la carte method allows for more personalization but can feel overwhelming for some customers.
Interestingly, according to a recent survey conducted by TechRadar, over 60% of consumers prefer customizing their devices rather than picking from standard configurations. This trend shows just how much buyers value personalization in their tech products today.
However, there’s still a downside. The MacBook Pro models don’t yet support the latest M5 Pro or M5 Max chips. Users are eagerly awaiting these updates and hope they’ll be available soon.
As technology and consumer preferences evolve, Apple’s new ordering method reflects a growing desire for customization in the tech market. It’s a shift that not only changes how we order Macs but also aligns with broader trends in consumer electronics, where personal choice is becoming more important than ever.
For more on Apple’s updates, you can check the official Apple Store.
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