BTV Transformation: A Vision for 180 Million People
In a recent meeting, Syeda Rizwana Hasan, Adviser for Information and Broadcasting, emphasized the need to evolve Bangladesh Television (BTV) into a channel that truly represents its 180 million viewers. She highlighted the high expectations the public has for BTV and stressed the importance of aligning its programs with what people want and need today.
Rizwana believes BTV is more than just a TV station; it’s an important part of Bangladesh’s history and culture. She called for a rebuild and revitalization of the channel, making it responsive and relevant.
One key aspect she discussed was the upcoming national elections. BTV must be neutral and avoid biases toward any political parties. This impartiality is crucial during times of political change.
To thrive in today’s competitive media environment, BTV needs modernization. This means delivering creative content that resonates with the audience. Rizwana urged the channel to fill vacant roles and use its budget effectively to enhance its programming.
Another vital point was the continuous training of BTV staff. The adviser suggested creating a “Smart Charter of Demand” for the next government to fulfill. This would ensure that the channel remains innovative and current.
Md. Mahbubul Alam, the Director General of BTV, added an interesting idea—establishing a dedicated social media team. This team would focus on engaging young viewers and adapting content to their preferences, bringing fresh perspectives to BTV.
This approach aligns with recent studies showing that young adults prefer content from platforms that understand their lifestyles. A national survey conducted in 2023 found that 72% of 18 to 34-year-olds engage more with media that reflects contemporary social issues.
As BTV looks towards the future, its transformation reflects a larger trend in media where relevance and engagement are key. With informed decisions and strategic planning, BTV can not only meet expectations but also lead in connecting with the heart of the nation.
For further insights into media transformation, you can check the Pew Research Center for additional data and studies.
Source link
Most Popular English News, Bangladeshi Newspaper,
