The MC Collective is making waves in the luxury travel and lifestyle sectors with exciting new partnerships. They’ve teamed up with Lightfoot Travel, known for crafting personalized luxury vacations, and the upcoming Singapore Yachting Festival set for April 2026.
Lightfoot Travel has chosen The MC Collective to enhance its strategic communications in Singapore and throughout Asia. Meanwhile, the agency is gearing up to lead media engagement for the Singapore Yachting Festival, which will unfold at ONE°15 Marina Sentosa Cove.
These partnerships highlight a growing demand for The MC Collective’s unique approach. The agency thrives on senior-led teams that prioritize storytelling and reputation-building for high-end brands. According to Eliza Marriott-Smalley, the agency’s founder, these brands operate in spaces where clients expect excellence. “Our strategy is clear and efficient,” she explains.
The agency recently welcomed Michele Batchelor as its lead consultant for corporate communications. Batchelor has extensive experience from her time at American Express and Bloomberg, bringing over 20 years of expertise in stakeholder engagement and corporate positioning. She shares her appreciation for the agency’s fast-paced and clear model, which feels more like an extension of a team rather than a traditional agency setup.
The MC Collective is also expanding its footprint in hospitality. Last June, they were appointed regional PR partner for Mama Shelter, a lifestyle hotel bracing for its Singapore debut in 2025. They are handling everything from media relations to partnerships for this exciting new property, which promises a blend of bold design and community-focused experiences on Orchard Road.
As the landscape of luxury travel evolves, The MC Collective seems well-positioned to meet the needs of discerning clients. With a commitment to clarity, creativity, and expertise, they are not just another agency—they’re a strategic partner for brands that aim for excellence.
This focus on targeted communication strategy aligns with industry trends. A recent survey by the Public Relations Society of America indicated that 70% of PR professionals believe that senior-level leadership fosters better client relationships, underscoring the value of The MC Collective’s approach.
Read more about the evolving world of PR and luxury travel in industry reports here.
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