Unlocking Freshness: How Shifting from Shelf Life to Natural Preservation Transforms Value in Food & Beverage

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Unlocking Freshness: How Shifting from Shelf Life to Natural Preservation Transforms Value in Food & Beverage

The conversation about food preservation is changing. It’s not just about making food last longer; it’s about keeping it fresh and tasty. A recent report from the United Nations highlights that food waste costs over $1 trillion each year, which makes the issue of freshness more pressing than ever.

Bert De Vegt, a VP at Kerry, emphasizes that the focus should be on achieving a balance of taste, texture, and safety. Freshness is a big deal for consumers—52% say it’s one of their top three criteria for food quality, according to the Innova Trends Survey 2025.

Saffiera Karleen from Corbion points out that extending shelf life isn’t just about saving money; it also helps with safety and waste reduction. Imagine fewer spoiled products making it to stores, which benefits everyone involved.

Achieving this means moving beyond just swapping synthetic ingredients for natural ones. It’s now about using a combination of methods that target specific spoilage issues. “Natural preservation is designed like a multi-tool,” Karleen explains, mixing organic acids with plant extracts to keep food safe and flavorful.

In protein-rich foods like meats, managing oxidation is key to maintaining color and taste, and recent developments have minimized the performance gap between natural and synthetic preservatives. However, costs can still be tricky, as synthetic options often provide more stability at a lower price.

Digital technology is set to revolutionize how we approach natural preservation. De Vegt believes that tools like predictive modeling will allow manufacturers to target their preservation strategies more accurately, reducing waste while maintaining quality. This could transform how we understand food safety and shelf life.

While progress is evident, taste remains a challenge. Consumers won’t compromise on flavor. Karleen notes that natural preservatives can disrupt taste profiles, especially in neutral-flavored products. Those opting for “clean label” options often find they come at a higher cost.

Regulatory differences can also complicate global strategies for food preservation. In regions like the EU, stricter labeling laws are driving the innovation of simpler, cleaner ingredients. These rules encourage companies to develop more efficient preservation methods in the long term.

Interestingly, a recent survey found that nearly half of consumers worldwide are buying more unprocessed foods. This trend aligns with the push for better freshness in food offerings. Manufacturers who prioritize safety and sustainability stand to benefit the most.

In conclusion, the future of food preservation is focused on maintaining freshness while also reducing waste and meeting consumer demands. As the industry evolves, those who adapt will not only thrive but also contribute positively to global sustainability efforts.



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Natural Preservation, Shelf Life Extension, Clean Label