Food shopping is a personal experience for everyone. Many shoppers, especially those with tighter budgets, are still spending on favorite food brands in 2026. Despite rising prices, many find ways to make it work.
“Food is likely the last item people will cut from their budgets,” says Sean Turner, co-founder of Swiftly. Customers are looking for creative ways to save money, turning to coupons and loyalty programs more than ever.
Swiftly’s research highlights that low-income shoppers often face challenges with timing their purchases. Many make larger purchases at the start of the month, coinciding with paycheck days or benefits schedules. “Retailers should consider cash-back programs, like ‘spend $40, get $5 back,’” Turner suggests. Such programs help build trust and keep shoppers coming back.
Private label brands, or store brands, are gaining popularity. A recent Ipsos survey found that 74% of shoppers believe store brands are just as good as name brands. Value often trumps brand loyalty, especially when prices are high.
Swiftly also runs cash-back promotions for major retailers, like a program offering $5 back when purchasing a 12-pack of Michelob Ultra beer. “These offers resonate with shoppers facing inflation,” Turner explains. Customers appreciate the savings and are likely to return for more purchases, often spending even more on their initial trips.
To thrive in 2026, retailers need to adapt their marketing. Today’s shoppers want convenience and clarity. “The quicker you can highlight coupons on products, the more effective you’ll be,” Turner advises. Including QR codes on price tags that point directly to coupons can drive participation in loyalty programs, allowing businesses to engage customers better.
In this economic climate, it’s crucial for grocers to communicate with empathy. “Consumers have become quite skeptical,” Turner notes. They want proof of value, not vague claims about low prices. Retailers need to show customers exactly what they’re saving on and how it benefits them.
In summary, as budgets tighten, food choices become increasingly strategic. Retailers can support shoppers by offering clear savings opportunities and valuable products. This approach not only builds trust but also encourages repeat visits, crucial for success in today’s market.
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