The country music scene is working hard to attract a broader audience, especially from minority backgrounds. However, some recent choices by a few artists could complicate these efforts. A few country musicians are set to perform at Turning Point USA’s “All-American Halftime Show,” an alternative to the NFL’s Super Bowl halftime show. This decision might send mixed signals about the genre’s inclusivity.
Turning Point USA (TPUSA) chairwoman Erika Kirk announced the halftime show following Bad Bunny’s selection as the Super Bowl performer. This led to Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett being booked for the TPUSA event. Kirk has described this show as a “pro-American” alternative, implying that Bad Bunny is un-American simply due to his Puerto Rican roots.
Beverly Keel, the dean of Media and Entertainment at Middle Tennessee State University, called the event divisive. “It’s clear what they’re doing,” she said. “It represents a white alternative to a Puerto Rican artist.” This raises questions about the motivations behind the performances.
Kid Rock, known for stirring controversy, fits into this context well, while the other country artists have stayed quiet about their involvement. Lee Brice expressed pride in participating during an interview, saying it’s about being part of something he believes in, reflecting on the late TPUSA founder Charlie Kirk’s vision of giving everyone a platform.
Yet, Charlie Kirk’s legacy is complicated. While some celebrate his push for free speech, others criticize him for divisive language that many consider racist or homophobic. The current artists may not realize how their participation could be perceived. Scott Stem, a talent manager, pointed out that while artists have the right to make their own choices, it’s crucial they understand the potential fallout.
Some country artists opted out of performing at TPUSA’s halftime show, likely due to concerns over controversy. This suggests that artists are becoming more aware of their audience and the broader implications of their choices. Fletcher Foster of F2 Entertainment remarked that artists must consider whether their actions might alienate certain fans.
In today’s polarized environment, it’s challenging for artists to avoid controversy without seeming indecisive. Marcus K. Dowling, a podcaster, highlighted that music often reflects the society around it. In a divided world, he believes artists will lean one way or the other, making it hard to maintain a neutral stance.
Country music aims to expand its reach and welcome fans from all walks of life. However, this doesn’t mean turning away conservative voices. Dowling argues that true inclusivity means allowing all perspectives within the genre, even if they don’t always agree with the majority.
Brantley Gilbert took to Instagram to clarify his reasons for performing. He stated he wasn’t trying to be divisive and hoped to create a memorable moment for his kids. “The way I treat people isn’t based on our differences,” he said, advocating for unity.
Country music’s past isn’t entirely welcoming. Before 2008, Charley Pride was the only Black artist consistently making hits. Since then, artists like Darius Rucker and Kane Brown have made strides, even if they’ve faced pushback. During a recent Grammy victory speech, Shaboozey honored the contributions of immigrants, emphasizing the importance of diverse stories in shaping America’s cultural landscape.
Organizations like the Country Music Association and the Academy of Country Music have launched initiatives to support women, LGBTQ+ creators, and artists of color. There’s a concern that TPUSA’s association might overshadow these efforts. Fans hope that those tuning in will recognize the individual artists and separate them from the event’s controversial branding.
Scott Stem believes that everyone can connect with country music at some level. “There’s something for everyone,” he said, highlighting the genre’s wide-ranging narratives. The challenge remains for country music to communicate this diversity clearly, especially when some events risk reinforcing outdated stereotypes.
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