The Super Bowl is not just about football; it’s about the commercials too. Each year, these ads become a hot topic. Some make us laugh, while others leave us scratching our heads. Let’s dive into the best and worst commercials of 2026.
In recent years, the quality of Super Bowl commercials has improved. After a dip in creativity in the late 2010s, brands are back with fun, memorable ads. New strategies in marketing focus on humor and storytelling, making them more engaging.
Best Commercials of 2026
DoorDash: Beef 101 with 50 Cent
- This ad stood out for its playful humor. The jokes about “combs” had many viewers laughing.
Novartis: Relax Your Tight End
- With clever wordplay, this ad tackled a sensitive health topic in a funny way. It’s a win-win for humor and awareness.
Raisin Bran: Will Shat
- This ad featured classic bathroom humor. Even the legendary William Shatner got in on the fun.
Dunkin’ Donuts: Good Will Dunkin
- Even though it used some CGI de-aging magic, it packed in laughs and nostalgia.
Liquid Death: Exploding Heads
- The wild visuals and surprising ending kept viewers intrigued.
Hellmann’s: Sweet Sandwich Time
- With a catchy song, this ad brought back fond memories for many.
Instacart: For Papa!
- Ben Stiller’s hilarious take about family made this one memorable.
Jeep: Billy Bass Goes to the River
- A fun twist on a classic, even if it featured a car—defying the usual commercial norms.
Bud Light: Keg
- The comedic race featured some real-life stakes, and it did not fail to entertain.
Alexa: Scary Good
- This ad tapped into genuine fears about AI, blending humor and relatable concerns.
Just Missed the Mark
T-Mobile: Tell Me Why
- This ad was entertaining but felt repetitive over time.
Xfinity: Jurassic Park … Works
- Though nostalgic, the CGI left something to be desired.
Michelob Ultra: The ULTRA Instructor
- It had memorable moments, yet felt like a cliché.
Worst Commercials of 2026
RITZ: Island
- Big budget, low laughs. Not worth the investment.
Dave’s Hot Chicken: Something’s Got a Hold On Me
- More influencers, more cringe.
TurboTax: The Expert
- Tried to make taxes funny, but it didn’t land.
Manscaped: Hair Ballad
- The gross factor overpowered any intended humor.
In 2023, a survey revealed that 64% of viewers watch the Super Bowl just for the ads. This statistic shows how impactful these commercials can be. They have the power to create conversations and even become part of popular culture.
Overall, 2026’s commercials were a mixed bag. Some left us in stitches, while others fell flat. This mix keeps us coming back for more during the next Super Bowl. Whether you loved them or hated them, Super Bowl ads are a tradition that adds excitement to the game.
For more insights on Super Bowl trends and marketing strategies, check out Ad Age’s report.
Source link
Culture, Fantasy Football, NFL, Sports Business, Top Sports News
