Early ratings are out for Bad Bunny’s Super Bowl Halftime Show and the alternative show hosted by Turning Point USA and Kid Rock. Unsurprisingly, the numbers show a clear favorite.
Turning Point USA’s “All-American Halftime Show” struggled to match the excitement of Bad Bunny’s performance at Levi’s Stadium. While Bad Bunny shared the stage with stars like Lady Gaga and Ricky Martin, Kid Rock’s show featured country artists like Brantley Gilbert and Lee Brice.
According to a report from The Independent, the “All-American Halftime Show” was viewed around four million times initially. The New York Times noted it garnered up to 6.1 million viewers on YouTube. It aired across various social media platforms and conservative networks, generating over 19 million views within hours of its release.
In contrast, Bad Bunny’s show is projected to attract around 128 million viewers, making it one of the most-watched halftime shows ever. This figure is just shy of Kendrick Lamar’s record of 133.5 million from the previous year.
Ahead of their performance, Kid Rock likened their effort to a David and Goliath battle, suggesting it was nearly impossible to compete with a global superstar and major sports event.
Turning Point USA spokesperson Andrew Kolvet emphasized the show as a celebration of faith, family, and freedom. Meanwhile, Donald Trump criticized Bad Bunny’s set but hasn’t commented on the alternative show.
User reactions have been intense on social media, reflecting polarizing views on both performances. Engaging hashtags and debates show how divided audiences can be about cultural symbols in such a high-profile event.
Recent statistics reveal that halftime shows have become crucial for artist visibility, often boosting their album and ticket sales. It’s not just about entertainment; it’s a significant marketing opportunity in the ever-evolving landscape of pop culture.
Read more about the performances and their impact on platforms like The Independent and The New York Times.
