Britney Spears has just made a big move by selling the rights to her famous music catalog to Primary Wave, as confirmed by multiple sources. This deal includes her classic hits like “…Baby One More Time,” “Oops! … I Did It Again,” and “I’m a Slave 4 U.”
Although the exact amount of the deal isn’t clear, it’s believed to be similar to Justin Bieber’s recent $200 million sale of his catalog to Hipgnosis. Such transactions have become common as artists look to cash in on their work.
Primary Wave has been quite active, acquiring rights from major names like Whitney Houston and Bob Marley. This trend in the music industry often gives artists a hefty payout while relieving them of the burden of managing their catalogs.
Britney’s decision comes after a tumultuous period in her life. She was freed from a lengthy conservatorship in 2021 and hasn’t released a new album since 2016’s Glory. Even though she announced she won’t perform in the U.S. again, she hasn’t ruled out making new music. In recent years, she teamed up with Elton John for the single “Hold Me Closer” and worked with will.i.am on “Mind Your Business.”
Interestingly, a survey from the National Music Publishers’ Association found that around 60% of artists are considering selling their rights too. This reflects a growing trend in the industry where many musicians, seeking financial stability or to move on from their pasts, are cashing in on their legacy.
With this recent sale, Britney Spears continues to be a significant figure in pop culture, making headlines while navigating her path as an artist.
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Britney Spears, Rolling Stone, music catalog, Primary Wave
