As restaurant prices rise, many Americans are changing how and where they dine. Data shows that households earning between $100,000 and $125,000 spent less time at popular fast-casual chains in late 2025. Instead, they are turning to value grocers like Trader Joe’s and Aldi, as well as warehouse clubs and convenience stores. These places often provide more bang for the buck.
Interestingly, those still opting for fast-casual dining are mostly driven by exhaustion rather than craving specific food. A recent Morning Consult report revealed that 40% of fast-casual visits happen because people are simply too tired to cook. This highlights a huge shift in dining habits, especially as many consumers feel stretched thin by daily life pressures.
For instance, a staggering 80% of American workers report feeling stressed due to financial pressures and the fast pace of modern life, according to Aflac’s Workforces Report. Among fast-casual customers, 58% are Gen Z or Millennials—demographics currently juggling stagnant wages and rising living costs.
Dinner tends to be one of the first things people skip, especially for those aged 35 to 44, who have the least amount of leisure time at just 3.8 hours per day. Busy adults are often grabbing meals on their way home, driven by the need to multitask. A survey showed that 81% of those who order takeout do so because they want to manage multiple tasks at once. Many parents fit dinner into chaotic evenings filled with pickups and homework. The convenience of fast-casual dining allows them to eat while still catching up on chores.
Another factor affecting dining choices is the rise of GLP-1 medications, such as Ozempic and Wegovy, now taken by 12% of Americans—up from 6% in mid-2024. These medications can change how users approach meals, making smaller, higher-protein options more appealing. The Morning Consult data indicates that GLP-1 users prefer meals that require less thought and decision-making, aligning with a growing demand for easy-to-approach dining styles.
In conclusion, rising prices and the pressures of daily life are reshaping where and how Americans eat. As people shift toward quicker, more convenient options, it’s clear that modern dining is becoming less about the food itself and more about finding a moment of relief amid the chaos.
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