Hyderabad: Nothing and CMF are making waves in the Indian market. Recently, Nothing saw a significant growth of over 32% year-on-year in the last quarter of 2025. This marks a notable achievement as it has been the fastest-growing smartphone brand in India for seven out of the last eight quarters. CMF isn’t far behind, boasting an impressive 83% growth this same year.
However, as both brands rise in popularity, counterfeiters have taken notice. To combat this, Nothing has released a video to raise awareness about fake products. This comes after a recent crackdown by the Delhi Police, which led to the seizure of over 1,100 counterfeit chargers and earbuds bearing fake Nothing and CMF branding. Some of these fakes looked nothing like the original products.
In the awareness video, Akis Evangelidis, co-founder and India President at Nothing, discusses the severity of the counterfeit issue and the risks it poses to consumers. He emphasizes the company’s commitment to working with local authorities to tackle this problem. “Recently, we’ve seen a rise in counterfeit products trying to imitate Nothing and CMF,” he noted, acknowledging consumer complaints about fakes in both physical and online stores.
With thousands of counterfeit items already seized, Akis urged consumers to remain vigilant. He advised buyers to look for certain indicators when shopping:
- Check the number of ratings: Counterfeit products usually have few ratings compared to genuine products from recognized brands.
- Verify packaging: Authentic Nothing and CMF chargers feature an “Original” logo in the top left corner.
- Be wary of prices: If a deal sounds too good to be true, it likely is. For example, a product priced at Rs 2,499 listed for Rs 699 is probably a fake.
Experts suggest that counterfeiting is a growing concern not just for tech companies but across various industries. According to a 2021 report by the Organisation for Economic Co-operation and Development (OECD), counterfeit products cost the global economy approximately $464 billion annually. This reflects a larger trend where consumer safety and brand integrity are at risk due to fraud.
As Nothing and CMF navigate this challenge, engaging with their customers will be vital. Consumer feedback is crucial in understanding the impact of counterfeit products. Social media has seen a surge of user discussions revolving around experiences with fake goods, highlighting an urgent need for greater awareness.
In a world where brands are vulnerable to imitation, staying informed and cautious can help consumers protect themselves against counterfeit products. Akis summed it up well: “Be extremely cautious and escalate any findings of counterfeit listings.” Their fight against fakes isn’t over, but together, brands and consumers can work towards a safer marketplace.
For more on counterfeit risks and how to avoid them, check reputable sources like the OECD.
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CMF FAKE PRODUCTS, FAKE NOTHING PRODUCTS SEIZED, NOTHING CHARGERS, CMF EARBUDS, NOTHING FAKE PRODUCTS, FAKE NOTHING AND CMF DEVICES FLOOD THE INDIAN MARKET, BRANDS JUMP INTO ACTION
