There’s a new app featuring Mario, but it’s not what you might expect. Hello, Mario just launched on February 19 across Android, iOS, and Switch. Instead of a classic Mario adventure, it’s more like a digital toy. Kids can interact with Mario’s face, stretching it in funny ways and creating different reactions.
In this app, kids can tap various parts of Mario’s head to give him sunglasses or comb his mustache. It’s somewhat reminiscent of the playful interactions in Super Mario 64 but offers a simpler experience. After about 12 minutes of play, Mario goes to sleep, encouraging kids to take a break. However, they can simply restart the app to keep the fun going.
Hello, Mario is part of Nintendo’s new “My Mario” brand. This collection aims to engage young children and their families, fostering imaginative play through collaboration with companies like Fisher-Price and TOMY. While it’s nice that Nintendo is focusing on young fans, some see this as a clever marketing move to build brand loyalty from an early age, similar to how Disney markets its characters to infants.
Gaming trends show that apps—especially for younger audiences—are on the rise. According to a recent report from the Entertainment Software Association, around 76% of children in the U.S. play video games regularly. This means Nintendo’s strategy might not only entertain but also align with general market trends.
As we look at how children’s media is evolving, it’s clear that companies aim to create lasting connections with their audiences. So, while Hello, Mario may not be a traditional game, it reflects a broader trend: engaging young minds early in their development.
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