Big W, a favorite spot for many Australians, is celebrating mums this weekend with a special event. On Saturday, they will distribute thousands of gifts from their new Autumn/Winter collection in select Sydney locations. As part of this initiative, ‘Treat Trucks’ will offer a variety of goodies like handbags, earrings, and scented candles.
Not in Sydney? No problem! Big W stores across Australia will also provide over 2,500 free gifts to lucky mums in-store. Anyone can pick up a gift on behalf of a mum or caregiver.
This heartfelt giveaway comes after research revealed that Australian mothers often neglect to pamper themselves. A staggering 22% admitted they rarely treat themselves, and almost 70% feel guilty when they do. This finding highlights a common struggle many mothers face: balancing their own needs with those of their family.
The ‘Treat Trucks’ are set to visit key locations in Sydney on Saturday, including:
- Luna Park Sydney: 10 am to 1 pm
- Centennial Park: 3 pm to 4:30 pm
At Luna Park, attendees can preview pieces from the Autumn/Winter collection and chat with style ambassador Jules Robinson, a former MAFS contestant. Jules shares that the research resonates with many mothers, emphasizing how often they put others before themselves.
Interestingly, Big W offers affordable items, with 75% of womenswear priced at $20 or less. This strategy targets those small, yet meaningful, moments that can brighten a mum’s day.
The gifts up for grabs include:
- $5 Tea Cups: For those unfinished cups of tea, often left in the chaos of the day.
- $12 Handbags: Perfect for all of mum’s essentials.
- $10 Jewellery Boxes: For the numerous personal items that often go missing.
- $7 Earrings: A nod to the countless times mum hears her name.
- $12 Scented Candles: To create a little peaceful moment amidst the hustle.
These treats are limited and available while supplies last. Big W’s initiative reflects a growing trend: society is increasingly recognizing the challenges faced by mothers.
The event underscores the importance of self-care for parents, reminding us all to take a moment to celebrate the hard work they do every day. You can find more about this campaign and the research behind it through trusted sources like Yahoo Lifestyle.
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Yahoo Lifestyle, free gifts, Autumn/Winter collection, Big W
